Product Owner Key Skills – Impact Mapping, Story Mapping and Valuable User Stories

Learn several effective ways that industry-leading teams apply to make their user stories much more effective.

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Date and Time

04 - 05 Dec 2024 09:00 17:00 CET

Type / Venue


DC Spaces – TechTalk's Event Location Vienna

Regular Price


Price excl VAT.

Early Bird Price


Until 15 March 2024


Gojko Adzic

Course Objectives

Have you struggled to split user stories into small but valuable chunks? Do you have problems prioritising stories or getting a commitment from business stakeholders on what they want to achieve? Do you have issues deciding when a story is done or how many other stories you really need to achieve a business objective? Are you managing large amounts of stories that are problematic to estimate, prioritise or plan for? If so, join this interactive workshop and bring your product owners and business sponsors to learn how to get the most out of user stories.


Participant Interview


What you will get

  • Impact Mapping: Making a Big Impact with Software Products and Projects (Gojko’s Book)
  • Humans vs Computers (Gojko’s Book)
  • Fifty Quick Ideas to Improve Your User Stories (Gojko’s Book)
  • Access to a mailing list for future questions
  • Access to Gojko’s recommendations on books, articles and presentations
  • Printed Handouts


  • Note: Our courses are usually funded by the Public Employment Service (AMS). Simply inquire with your advisor, and we will be happy to provide you with an offer and all necessary information.
  • Additionally, our training sessions can be accessed in compliance with the Bundesvergabegesetz (BVergG) through existing framework agreements.

"I had the fortunate experience of attending Gojko Adzic’s workshop on improving user stories. I must say, that for me it was more like radically rethinking the way you’re doing user stories."

Ørjan Taule

Course Details

01 Key Learning Points

This workshop is based on our books Fifty Quick Ideas To Improve Your User Stories, Impact Mapping and years of experience helping teams deliver better software. After the workshop, you will know how to:

  • Fight a huge backlog with 500 crap stories
  • Prioritise with multiple competing stakeholders
  • Avoid a user story stream of consciousness and create a big picture for prioritisation
  • Establish a good reporting structure on outcomes rather than just monitoring velocity and activity
  • Get agreement from the whole team and the business sponsors about which user stories are useful and which are just noise
  • Enable business sponsors to benefit from flexible scope and avoid water-scrum-fall
  • Effectively prioritise based on value
  • Avoid pet features
  • Run impact mapping sessions
  • Split the ‘unsplittable’ stories, and ensure that work items are small but actually still valuable
  • Avoid getting stuck in ‘technical stories’
  • Run user story mapping session

02 Schedule

Day 1 morning

  • how to effectively work with a large existing backlog of stories (story card hell) with multiple competing stakeholders
  • how to capture and describe real value with small user stories that just contribute to a larger picture
  • how to measure progress better than with just story points and avoid mistaking activity for success


Day 1 afternoon

  • how to avoid water-scrum-fall where too many things need to come together to make a release and it’s not easy to come up with small but valuable chunks
  • how impact mapping can help facilitate the discussion around value and success
  • how to run impact mapping sessions
  • how to use impact maps to align competing stakeholders and for product discovery



Day 2 morning

  • how to get good feedback from users and how to avoid misleading feedback
  • how to split the stories that are too big but difficult to slice
  • how to avoid technical stories


Day 2 afternoon

  • how to incorporate results of user research into release planning
  • how to use story maps to plan releases for larger pieces of work, when there is significant risk in releasing the wrong product so iterative improvements are not an option
  • how to facilitate story mapping workshops and avoid the most common problems with them


03 Training Introduction

04 Trainer

Gojko Adzic

Gojko Adzic is a strategic software delivery consultant who works with ambitious teams to improve the quality of their software products and processes. He specialises in agile and lean quality improvement, in particular agile testing, specification by example and behaviour driven development.

TechTalk has a longstanding partnership with Gojko. We have been working with Gojko as a trainer and conference speaker over many years. He is also a guest speaker at our Agile Tour Vienna conference every year.

Gojko’s book Specification by Example was awarded the #2 spot on the top 100 agile books for 2012 and won the Jolt Award for the best book of 2012. In 2011, he was voted by peers as the most influential agile testing professional, and his blog won the UK agile award for the best online publication in 2010.

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Milena Krnjic, Training Coordination

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We have 15 years experience in hosting, facilitating, designing trainings for agile practitioners and devs.

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